KJS Digital Marketing was brought on to increase brand awareness and establish expertise and credibility of The Ladipo Group by creating and coordinating a clear message and social media presence across Facebook, LinkedIn, and Instagram. The goal behind the social media strategy was to create consistent postings that were informational, generated engagement, and increased their following across all channels – all while creating a safe and inclusive space for Black and African-American communities.
In December 2020, The Ladipo Group contracted KJS to fully manage their LinkedIn, Facebook, and Instagram accounts to build awareness of their brand and help them to manage growth. KJS also created a brand identity and brand standards across their marketing channels.
Created and used high-quality and inclusive photography, graphics, current events and creative content to create quality and informative posts in order to create a safe and welcoming space to appeal to the Black and African-American community and organizations wanting to make real changes within their company to create and maintain a culture of inclusion and belonging.