Elevating Sharp & Grey Interiors’ Digital Presence
A Strategic Approach to Social Media
Executive Summary
Sharp & Grey Interiors is a boutique interior design firm specializing in historic home renovations. Located in the Greater Philadelphia area, they focus on creating timeless designs that honor architectural heritage while incorporating modern functionality.
The strategic social media management we provided delivered:
- Enhanced brand positioning as a premium design authority
- Expanded market reach beyond referral networks
- Increased qualified inquiries from ideal target clients
- New partnership opportunities with complementary businesses
- A distinctive digital presence that authentically showcased their unique design approach
Most importantly, Sharp & Grey Interiors now has a highly engaged audience that genuinely connects with their design philosophy and aesthetic, creating a sustainable platform for continued business growth.
The Challenge
When Sharp & Grey Interiors approached us, they had built a successful design business through referrals but lacked a strategic digital presence. They needed to establish authority in the competitive interior design space and expand their reach beyond word-of-mouth referrals.
The Solution
The Solution
We developed a comprehensive four-month social media strategy focused on:
- Creating a consistent posting schedule across Instagram and LinkedIn
- Developing a diverse content mix showcasing project transformations, design philosophy, and educational content
- Building a LinkedIn presence from scratch to reach potential B2B clients
- Implementing strategic hashtags to increase discoverability
- Establishing a distinctive brand voice that highlighted their unique expertise in historic renovations
The Results
- 167 Instagram posts published (including regular posts, reels, and stories)
- 52,570 total impressions across all content formats
- 9.29% average engagement rate – significantly outperforming the industry average of 0.09%
- 93.57% Instagram Stories completion rate – demonstrating highly engaging content
- 36 LinkedIn posts published, building presence from 0 to 51 followers
- 18.19% LinkedIn engagement rate – compared to the industry average of 1.94%
- 5-13x higher engagement rates than competitors with much larger follower bases
