Fergie’s Pub was opened in 1994, and has built a loyal base of customers for its happy hour, craft beer, and late night events. Recently, in an effort to rebrand the Pub, they expanded their menus to include lunch on weekdays and brunch on weekends. Fergie’s was hoping to promote their new offerings.
KJS Digital Marketing was contracted to use Instagram and Facebook marketing to promote their new lunch and brunch menu items to current and new potential customers. Fergie’s also hoped to attract included the younger demographic of people that live and work in Midtown Village.
Utilized photography, graphics, and unique content to create a new feel for the restaurant that would appeal to a younger crowd, without alienating the current customer base.